In Latin America and the Caribbean, there is about 40 million illiterate over 15 years old, representing 11% of the region’s population. This situation imposes boundaries to their human rights and citizenship, letting their children’s learning process even harder. Due to recent economic recession in the continent, Latin America’s investments in education are three times less than in Europe.
Global Social managed partnerships between sponsors in Brazil and projects in five other countries. We also created digital marketing campaigns involving a new website, newsletter, webinars, social media interaction and engaged a huge audience in English, Spanish and Portuguese to ensure the message was sent to everyone.
Brazil’s participation at Virtual Educa Forum, in Guadalajara, Mexico, was a success. The event is a multilateral cooperation of education to create innovative projects for social inclusion and human development, such as Aula del Futuro (Suriname, Panama), Escuela Pop-Up (Colombia) and Aulas Digitales (Peru). The use of virtual classes saved high investments that were secured to other educational projects.